Reader,

AI slop is taking over the internet.

And in order for your business to survive, you need to build a personal, human brand.

I'm sharing how you can do this in my 🎙️ latest podcast episode about building brand equity in the age of AI.

When I started my business as a freelance social media manager over a decade ago, I was hustling nonstop, chasing clients, attending networking events, and relying on freelance platforms.

It was exhausting.

Ironically, I was creating content each month for my clients but not for myself. (Can you relate?).

That all changed when I began building my own audience through an email newsletter and social media.

Suddenly, clients were reaching out to me, and I realized the secret to consistent sales: brand equity.

What is Brand Equity?

Brand equity is the value of your brand as an authority and trusted source in your niche.

It’s what has allowed me to make consistent sales even when I took a break from my multiple 6 figure business two years ago.

Think of it as a long-term asset that keeps paying off, whether you’re actively selling or even taking a break.

Why It Matters Now More Than Ever

• Consistent sales: Even when I stepped away in 2023, my business kept generating sales because of my built-up audience.
• Easier client acquisition: When prospects already know you from your content, sales calls are smoother and often result in a “yes.”
• Freedom-based business: Instead of chasing leads, you attract clients who come to you.

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🎙️ Listen to my latest podcast episode where I share how I've built brand equity and what YOU need to do to get consistent sales in your business.

You can also listen on Apple, Spotify or my blog.

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P.S. Make sure you subscribe because I'm releasing new episodes each month!

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Best,
Alma Bradford

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