😉 Why everyone is hopping on the newsletter bandwagon

Hey Reader,

.....So let's talk about the latest craze.

There's a new popular business model called email newsletters.

It's actually been around for a long time, since the beginning of the internet.

But recently they've made a comeback.

The 7-Figure Newsletter

A few years ago, The Hustle newsletter which focuses on business and tech news, grew to 7 figures in revenue before it was sold to Hubspot.

Founder Sam Parr grew his small newsletter by networking at in person events and eventually using social media to get more email subscribers.

And it’s not only big newsletters who are monetizing.....

Smaller creators who have an engaged email list are working with brands who are paying for sponsorships to be featured on their newsletter.

You can also promote your own offers.

I've personally been able to grow a six figure business through my own email list by offering my courses and services.

Here are three ways you can monetize an email newsletter:

1 - Sponsorships

Like I mentioned above, you can contact brands or other people with newsletters and sell them a spot in your newsletter as a sponsor.

Solo content creators like Justin Welsh charge 2,500 for each sponsor. In fact he runs a 7 figure business with no employees by publishing one email newsletter per week.

The sponsorship rates depend on how many subscribers you have and your open rates.

2 - Digital Products or Services

Every time you send out a newsletter, you can promote your own products towards the end. This is the most common way that people are monetizing.

You can create and sell templates, courses, planners and ebooks.

Give value at the beginning of the email and then do a call to action towards the end.

3 - Affiliates

This is where you promote other products as an affiliate to earn a small commission. Networks like Share a Sale help you find brands to promote.

For my own email newsletter, I use the following tools:

​ConvertKit

This is a simple tool to grow your email list and manage it. They also have a new program called the Creator Network where you can collaborate with other creators.

​Leadpages

I use this landing page software to create opt-ins and sales pages for my newsletter and even my digital products.

​Later​

I use this to schedule and post content on social media which helps me grow my email list.

If you want to know how to grow an email newsletter business, I recorded an entire video about this here.​
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When you're ready to work with me, here's how I can help you:

1 - The Profit Makers Club: A membership community and group coaching program where you'll learn how to grow your own profitable email newsletter and freelance business.

2 - Private Strategy Intensive: Want to pick my brain and get a customized strategy for your service based business? Let's do a two hour strategy intensive!

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Best,
Alma Bradford